Create a global strategy to improve the B2C digital experience.
How to make the Centre Pompidou an accessible and immersive cultural destination for all audiences, while ensuring an optimal user experience throughout the visit?
As part of a major renovation and repositioning project, the Centre Pompidou sought to reinvent its image, hospitality, and digital experience. We had to rethink the relationship between the institution and its audiences, affirming its artistic singularity and its pioneering role in contemporary culture.
Optimize the Business-to-Consumer (B2C) digital strategy. More specifically, through efficient and innovative solutions.
Conversion
> Increase the revenue growth rate by 10%
Attraction
> Increase the global engagement rate
Retention
> Increase the rate
Number of downloads (App)
> Increase the rate
1. Propose a rebranding and a complete redesign of the website and mobile application to provide a seamless, inclusive, and immersive experience. 2. Define an artistic direction and a product strategy unifying all digital platforms. 3. Formulate strategic recommendations to enhance the institution's brand awareness and digital performance.
By modernizing the visual identity and completely overhauling the web and mobile platforms, we created an accessible, user-centric journey to captivate the audience. We bridged the gap between aesthetics and functionality by implementing a cohesive product strategy and a bold artistic vision that unified every digital touchpoint.
Through data-driven insights and actionable recommendations, we elevated the institution's digital footprint to drive measurable engagement and lasting brand awareness.
To ensure the best possible outcome, we blend research, data, and expertise. This allows us to maximize our performance, leaving virtually no room for guesswork.
To achieve optimal results, we combined research, data, and expertise. This enabled us to perform at our peak, leaving almost nothing to chance.
We interviewed both the employees and the visitors of the Centre Pompidou to understand exactly what the users thought about the physical space, the digital platforms, and the overall experience.
All of this allowed us to implement a strong and cohesive strategy, driven by innovative ideas and modern technology:
- A data-driven digital strategy featuring a complete website redesign to enhance accessibility and immersion.
- A new mobile app introduced "Guido," a multimodal AI virtual assistant powered by Google's Vertex AI Gemini.
- Guido acted as a personalized planner, managing seamless end-to-end reservations for exhibitions, travel, and dining.
- Inclusive and universal navigation with a geolocated API map, audio guides, and multi-language translators.
- Continuous digital support throughout the journey, including interactive AR/VR features to discover art.
[By the numbers]