Elevate tech culture. Attract tomorrow's innovators.
Bring Peaksys to life, a dedicated employer brand capable of embodying the group's culture, values, and technological ambition within its ecosystem.
Driven by the growth of its tech division and the acceleration of its digital projects, Cdiscount needed to reinforce its appeal among digital talents.
Lead the art direction and digital system design, coordinating the design and product teams to ensure overall brand consistency.
Conversion
> Increase the revenue growth rate by 5%
Attraction
> Increase the global engagement rate
Retention
> Increase the rate
1. Adapt the existing print identity for digital use to enhance readability and visual consistency. 2. Clarify the brand architecture between Cdiscount and its entities to ensure a clear and cohesive expression. 3. Create a scalable and accessible Design System to support the growth of digital products and streamline their maintenance. 4. Collaborate with the product, marketing, and communication teams to embed the new identity across all touchpoints.
We modernized the brand by seamlessly translating its legacy print assets into a cohesive digital experience, while restructuring the brand architecture to clearly unify the parent company and its entities. To sustain this evolution, we engineered a scalable, accessible Design System that accelerates product development and simplifies maintenance.
By partnering closely with cross-functional teams, we successfully embedded this new visual language across every touchpoint to guarantee a consistent end-to-end user experience.
A clear, scalable, and inclusive digital identity, consolidating the Peaksys brand within the Cdiscount ecosystem.
We started with a full audit of Cdiscount's existing brand assets — print materials, digital touchpoints, internal communication, and the competitive employer brand landscape.
From there, we mapped the brand architecture: how Peaksys sits within the Cdiscount group, how it differs from the parent brand, and how both can coexist with clarity.
We then translated the existing print identity into a digital-first system. The result was a Design System: modular, documented, and built to scale.
The final phase was integration. We worked directly with the product, marketing, and communication teams to ensure the identity was understood, adopted, and applied.
[By the numbers]
[Testimonial]
Because an IT system is highly scalable by nature, we chose to focus our efforts on action rather than measurement. Today, on our delivery pipeline, there can be no automated release if the code isn't grade A.