Connecting the online experience to the in-store experience
Building the digital presence of an organic sourdough bakery — to bring people into the shop.
Les Semeurs de Pains is a bakery making organic sourdough bread from grain grown on its own farm, with a shop in Agen. With almost no online presence, its reach was limited. The goal: a clear, engaging showcase site — and a brand identity — that convey their values and craft, and make people want to visit.
Turn an artisan bakery with no online presence into a destination.
Three questions:
Little online visibility — how to make the shop and its concept known, with no online sales?
Driving footfall — what to highlight to make people want to come in person?
Matching the digital identity to the craft — how to convey their know-how and authenticity through design and content?
Organic sourdough, grown and baked in-house — a story worth telling.
The brief: a clear, engaging showcase site that explains their values and products, and drives visits to the shop.
A minimalist typographic wordmark, with a mark drawn from the scoring on the bread.
A full set of variations and submarks, ready for every surface — from packaging to the shopfront.
The identity, applied — packaging, aprons, and the shop itself.
A warm showcase site that says everything the shop stands for.
Create an impactful digital storefront that highlights their commitments, products and points of sale. Make key information easy to reach — hours, address, how the shop works, contact — to encourage visits. And translate the craft and values visually, with a warm design rooted in traditional know-how and short supply chains.
