Translating an intention into a system that serves the event experience
Designing the visual world of Designshot's two flagship events for Heads of Design across Europe.
Solstice and Conclave are two events Designshot runs through the year, bringing together Heads of Design from France and Europe to talk design, organization, AI and the industry's challenges. The mission: design every visual element — goodies, assets, landing pages — to communicate before, during and after each event, honoring each one's own identity.
Give two gatherings of Design leaders a world they'd want to belong to.
Two questions:
Spark emotion in participants — how to bring each event's identity to life and build storytelling tied to Designshot, to create desire and word of mouth?
Align each event's identity across every channel — how to translate their spirit and the studio's approach through digital content and goodies?
Solstice and Conclave — Designshot's two yearly rituals for Heads of Design.
The brief covered every visual element — goodies, assets and more — to communicate before, during and after the events, factoring in each one's new identity and specifics.
Collectible pins to gather across events, tied to the talks attended — and stickers that carry the secret-society aesthetic.
An event badge that makes every participant part of the order.
A LinkedIn campaign for speakers, participants and Designshot — before, during and after each event.
One coherent visual system across every touchpoint — from lanyards and goodies to the landing pages that promote each event.
