Aligning digital identity with expertise
Rebuilding JBC Conseil's website to match its expertise in digital transformation.
JBC Conseil guides companies through their digital transformation. Its existing site felt dated, hard to navigate and unclear about the offer — an image that undersold its expertise and could dent prospects' trust. The goal: a full rebuild to modernize the identity, clarify the offer, and make the experience smoother and more engaging.
Give JBC Conseil a website worthy of its expertise — and turn visitors into conversations.
Three questions:
A design out of step with the expertise — how to modernize the visual identity to reflect JBC Conseil's credibility and value?
An unoptimized journey — how to make information more accessible and guide visitors toward getting in touch?
A site that didn't convert — how to encourage prospects to reach out?
A consultant whose site said less than the work deserved.
The brief was to fully redesign the site: modernize it, clarify the offer, and make the whole experience smoother and more engaging.
Audit first. What already works on the existing site, and what to improve.
Map strong B2B websites to set the visual and UX direction.
A sober, premium identity; a clearer offer; a journey built to convert.
Modernize the digital identity with a refined, elegant redesign aligned with the consultant's premium positioning. Clarify the offer and optimize the UX with a restructured site that makes services easy to understand. Improve conversion with well-placed CTAs, better content hierarchy and streamlined forms.
The outcome.
A reinforced professional image — a modern, refined site that showcases JBC Conseil's expertise. More intuitive navigation — a clear structure that guides visitors efficiently. And an experience designed to turn prospects into contacts (conversion to be measured post-launch).