JanWillem is Head of Design at KLM Digital. He as massive history in change management by business proces redesign. and working in new business development with last years in airlines/aviation industry. He loves (digital) strategy, growing teams and an entrepreneurial by nature.
Janwillem managed 30+ direct leads and can coach you on how to stay sane
Janwillem led a global design system team that increase no only the product of designer but the morale too
Janwillem worked on aligning the skill set of a 30+ designer team through T-shape modelization
Janwillem is managing 30 expert designers without any prior background in design
COVID force Janwillem to reorganize the team with more than 20 people move in few months
Janwillem organized a career path for designers in an industry-focus company
Creating and managing an international in-house design team of young internal junior and medior talent mixed with high profile external designers. The team delivers concept and delivery design for all AF and KL B2C channels (app, web, onboard, etc) in the scaled agile digital organization. 27 fte, ~2 mio budget, ~5mrd revenue (2019)
Driving force behind two ground breaking flight related concepts and their realization : FlightGuide to manage expectations of KLM customers by informing them what they can expect from the service onboard ; and rate the Flight which enable customers to give feedback on their flight.
Created a new digital channel for Onboard Connectivity. Vendor and aircraft independent customer centric and used fleet wide with AF and KL aircrafts
Headed the responsive design program creating a responsive, components based klm.com that works on more than just a desktop ; making KLM the first airline with a fully responsive site along with a standardized component library for design (and cost) control.
Responsible for the joint-mobile website that also provided the core functionality to the app. Fortunately also reponsible for killing it by moving to responsive design.
Responsible for the daily operation of the entire digital landscape. Basically the KLM scope but on Madurodam scale. Consultant was a bit of understatement I learned by doing.
TringeLink.nl was the smart online agenda for hairdressers. Janwillem ideated, designed, coded and ran the site for more than 12 years. Based on the concept that hair cosmetics suppliers would pay gold for the data and knowledge of their real customers. 50K appointments, a 10% revenue share and a massive data set later life threw quite sour lemons so we decided to make a different lemonade.
If you are still thinking about enrolling to the Design Program, just imagine having a world class professional designer working with you on your projects. You will be able to learn great design concepts and how to apply these learnings to your own projects.
Part of the benefits will be given back to the coach charity
Jan Willem is a real professional with strong analyticalskills allowing him to get a precise and general view of functionalmatters. His dedication to his role and his strong business viewallow him to design the best functional solutions.