Design Advisor
Design Advisor

Axel has a cognitive science engineering background and 12 years of UX design, Service design & DesignOps experience. He worked for the video game industry, military, cockpits, B2E applications, B2B SAAS, B2C mobiles apps, 5 billion revenue websites, space & satellites, and music festivals. He managed design teams for large organizations, design agency, and fast-growing startup.

English, French
Time zone:
Central European Time (CET)

Biggest Successes

+500 mentorees

Axel trained over 500 people to become UX designers over the past 10 years.

Design System ecosystem

Axel managed a design system team in charge of 9 multi-brand design systems eco-system

Rank as top 10

Axel founded a design agency ranked as top 10 UX agency in France

1 Million € budget

Axel managed several teams supported by million euro budgets

900 wireframes on 1 page

Axel did once 900 wireframes for one page: a 5 billion revenue product list page.

100+ million users

Axel designed interfaces for million users.



Founder & CEO @DesignShot

Axel founded DesignShot. The first global design advisory marketplace to supercharge the design practice of designers and creatives.

Head of Design @Cdiscount

Axel created and managed the B2B and B2E design team for a one of the leading marketplace platform in Europe. The team was composed of 10 researchers and designers.

He defined the discovery and delivery processes for the design practice in a SAFe framework. He worked closely with Product and Engineering to determine the design strategy, branding, and experience.

VP Brand, Design, Experience @Gloo

Vice president in charge of Brand, Design, and Experience for a social and fintech startup that aims to transform how people get together in real life. Axel led the Brand, Design, and Experience teams for B2C and B2B products.

Head of Design and Global Head of DesignOps @AirFrance

Axel scaled the design organization in one of the world's most prominent airline groups: 100 million travelers. He led 12 UX and UI designers across all digital touchpoints. As a DesignOps expert, he scaled the design culture and design practice through Air France KLM group: +100 designers (Design thinker, UX, UI, Motion, Service designer, …).

Founder & VP Design @Akiani

Axel created a design agency ranked in the top 10 UX agencies in France. He managed a team of 16 talented designers, cognitics Ph.D., and user researchers. He designed extraordinary digital experiences and services for Airbus Defense & Space, Dassault, Enedis, Rockwell, Thales, Sncf, and for the most innovative early-stage startups: Yescapa (€5M raised), Hubstairs (€4M raised), InVivox (€4M raised), …

We support charities

✊ Engaged coach

of the coaching benefits will support the protection of Oceans.
Benefits corresponds to the paid price minus taxes, and service fees.

Did you know that by 2050, ocean plastic will outweigh all of the ocean’s fish.

Enroll now with your design coach

Individual coaching

Enroll now with your Design Coach

Small-group coaching

Expert Design trainings


Axel Johnston

1h20 masterclass

Research System Sprint: 5 days to create your Research System


Axel Johnston

60min masterclass

Evaluate your features with the Kano Model


Axel Johnston

60min masterclass

Design System Sprint: 5 days to create your Design System


What they said

"Axel has good pedagogical skills, his energy, passion and involvement in transmitting the fundamentals of UX have played a key role in the rest of my career."

Julie Semeyn